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IREKS eCampus [DAYS]: Online-Seminar
“Les Petits de Madlin – artfully combined”

How can you create small baked goods from a plain cake batter that make for a real eye-catcher in the counter? As part of the IREKS eCampus [DAYS], our confectionery bakery experts Jurri van den Broek and Mathias Weigel will present our new concept “Les Petits de Madlin” and tell you how to use different textures, fillings and decorations to create a highlight not only visually, but also in terms of taste. You will also receive creative recipe ideas and tips for the perfect sweet treat – from simple to elegantly decorated.

Let your creativity run free and surprise your customers with extraordinary, small plain cakes in elegant shapes.


  • Recipe design
  • Composition of different textures
  • Ideas for decoration
  • Wide range of variations from simple to elaborate
  • Live baked goods preparation

Experience live...

Jurri van den Broek
IREKS Baking Academy

Technical Consultant Key Accounts International

Mathias Weigel
IREKS Baking Acadamy

Technical Consultant Key Accounts International & Bread Sommelier


Save the date...

25 October 2021 – 8 am (EDT)

Duration:    30 minutes
(followed by a question and answer session)

Language: English

Participation fee: free of charge


Your contact:

Frank Weiskopf