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Special 2020: Taste Con Fusion by IREKS

Extravagant taste compositions and astounding taste explosions – this is what our calendar for the year 2020 on the trend topic of “Food Pairing” represents. Under the motto “TASTE CON FUSION by IREKS”, unique recipe ideas have been created which combine popular baked products from IREKS with the most diverse ingredients and, in this way, put them into a new context.

conLatin with, together

fu·sion – English The union of different, individual elements to form one entity

con·fu·sionEnglish The feeling of not understanding something or of being confused


January: Contribution

February: Conversation

March: Concept

April: Consense

May: Construction

June: Continental

July: Configuration

August: Congratulation

September: Concentration

October: Concert

November: Confectionery

December: Conclusion


The basic idea of Food Pairing is to combine ingredients, which at first sight do not go together at all, in such a way that, by the orchestration, an exciting and harmonious entity is formed. This phenomenon can be explained quite simply: foods with the same main flavouring substances match one another excellently, but also foods with clearly different main flavouring substances complement each other in an optimum way. At the same time, this is mainly about appealing to all our senses by means of texture, appearance, smell and taste and about whetting our appetite for the new and unusual.

For IREKS, the most important ingredients of a successful Food Pairing are courage, joy of experimentation and our high-quality baked products as a basis. No matter whether a cookie with white chocolate, figs, tart goat’s cheese mousse and rosemary or malt baguettes with pan-fried fennel, fruity orange, fiery chorizo and hearty walnuts – here the risk of being open for new taste combinations is involved.

Discover 12 unusual baked product ideas which match one another perfectly and immerse yourself in the adventurous world of “TASTE CON FUSION by IREKS”.